Privacy policy
Privacy policy
The data controller is:
SHIAWA GmbH
Hermannstr. 5A
70178 Stuttgart
info@shiawa.com
Thank you for your interest in our online shop. Protecting your privacy is very important to us. Below we provide you with detailed information on the handling of your data.
- Access data and hosting
You can visit our websites without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and the improvement of our services. This serves to protect our legitimate interests in the correct presentation of our offer, which weigh up the interests against each other in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. All access data is deleted no later than seven days after the end of your visit to our website.
1.1 Hosting
The services for hosting and displaying the website are partly provided by our service providers as part of a processing operation on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.
1.2 Content Delivery Network
For the purpose of a shorter loading time, we use a so-called Content Delivery Network (“CDN”) for some offers. With this service, content, e.g. large media files, are delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers work for us within the framework of order processing. Our service providers are located and/or use servers in countries outside the EU and EEA. For these countries there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.
- Data processing for contract processing and contacting purposes
2.1 Data processing for contract implementation
For the purpose of contract processing (incl. enquiries about and processing of any existing warranty and performance claims as well as any statutory update obligations) in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as we require the data in these cases to process the contract and cannot process the order without it. Which data is collected is shown in the respective input forms.
Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. after complete processing of the contract, your data will be restricted for further processing and, after expiry of the retention periods under tax and commercial law in accordance with Art. 6 Para. 1 S. 1 lit. c DSGVO deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
2.2 Customer account
We collect personal data if you voluntarily provide it to us when opening a customer account. Mandatory fields are marked as such, as we require the data in these cases to open the customer account and you cannot complete the account opening without providing it. Which data is collected is shown in the respective input forms. We use the data you provide to process the contract and handle your enquiries in accordance with Art. 6 para. 1 S. 1 lit. b DSGVO. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose within the customer account. After deletion of your customer account, your data will be deleted unless you expressly consent to further use of your data in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
2.3 Contacting
In the context of customer communication, we collect data in order to process your enquiries in accordance with Art. 6 para. 1 S. 1 lit. b DSGVO if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we compulsorily require the data to process your contact. Which data is collected is shown in the respective input forms. After your enquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
- Data processing for the purpose of shipment handling
For the performance of the contract pursuant to Art. 6 para. 1 S. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
- 4. data processing for payment purposes
When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction management
Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfilment of the contract according to Art. 6 para. 1 S. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option provided in this privacy policy.
4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes
Where applicable, we provide our service providers with further data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 1 S. 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which are predominant in the context of a balancing of interests.
4.3 Identity and credit check when selecting Klarna payment services
Klarna direct debit, purchase on account via Klarna
If you choose to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we will forward your data to Klarna as part of the payment and contract processing pursuant to Art. 6 para. 1 S. 1 lit. b) DSGVO. This data is transmitted so that Klarna can create an invoice for the invoice processing you have requested and carry out an identity and credit check. Please understand that we can only offer you the respective Klarna payment method if this is made possible based on the results of the credit check. Detailed information on this and on the credit agencies used can be found in the Klarna data protection information.
4.4 Identity and creditworthiness check when selecting purchase on account via PayOne.
If you choose the payment method purchase on account (offered via PayOne GmbH, Lyoner Str. 9, 60528 Frankfurt a. M., Germany (hereinafter PayOne)), we will forward your data to PayOne as part of the payment and contract processing pursuant to Art. 6 (1) sentence 1 lit. b) DSGVO. The transmission of this data takes place so that PayOne can create an invoice for the invoice processing requested by you and carry out an identity and credit check. Please understand that we can only offer you purchase on account via PayOne if this is made possible based on the results of the credit check. Detailed information on this and on the credit agencies used can be found in PayOne’s data protection information.
Advertising by e-mail, mail, telephone
5.1 E-mail newsletter with registration, newsletter tracking with separate consent.
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the list of recipients, unless you expressly consent to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
If you have additionally given us your consent pursuant to Art. 6 (1) sentence 1 lit. a DSGVO to analyze our newsletter, we will also analyze your interaction with our newsletter by measuring, storing and evaluating opening rates and click-through rates for the purpose of designing future newsletter campaigns (“newsletter tracking”).
For this evaluation, the emails sent contain single-pixel technologies (e.g., so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link the following “newsletter data” in particular
the page from which the page was requested (so-called referrer URL),
the date and time of the request,
the description of the type of web browser used,
the IP address of the requesting computer,
the e-mail address,
the date and time of registration and confirmation
and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.
Unsubscribing from newsletter tracking is possible at any time and can be done either by sending a message to the described contact option or via a designated link in the newsletter.
The information is stored for as long as you are subscribed to the newsletter.
5.2 E-mail newsletter without registration and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you e-mail offers for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your email address from the list of recipients, unless you expressly consent to further use of your data pursuant to Art. 6 (1) p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
5.3 Newsletter dispatch
The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.
The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.
Our service providers are located and/or use servers in the United States and in other countries outside the EU and the EEA. For these countries there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.
5.4 Postal advertising and your right to object
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in addressing our customers in advertising, which outweigh our interests in the context of a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy policy.
5.5 Telephone advertising
Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use the data required for this purpose or separately provided by you for our own advertising purposes, e.g. to inform you about interesting offers and our products. You can revoke your consent at any time either by sending a message to the contact option described in this privacy policy or by verbally informing us each time you call us. After revocation, we will delete your telephone number, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.
6. Cookies and other technologies
6.1 General information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart) are collected and processed. In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 (1) p. 1 lit. f DSGVO.
In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. For more information on this, including the respective legal basis for data processing, please see the following sections of this Privacy Policy.
You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
7.1 Use of Adobe services for web analytics and advertising purposes.
We use the technologies described below from Adobe Systems, Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (“Adobe”). The information automatically collected by Adobe technologies about your use of our website is generally transmitted to and stored on a server operated by Adobe, Inc, 345 Park Avenue San Jose, CA 95110-2704, USA. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Adobe technologies, it is shortened or completely replaced by a generic IP address before being stored on Adobe servers by activating appropriate settings.
Adobe Analytics
For the purpose of website analysis, Adobe Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), which is used to create usage profiles using pseudonyms. Cookies and tags may be used in page elements for this purpose. If your IP address is collected via Adobe technologies, it is shortened or completely replaced by a generic IP address before being stored on Adobe’s servers by activating appropriate settings. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. Adobe acts on our behalf.
Adobe Fonts
For the uniform presentation of content on our website, data (IP address, time of visit, device and browser information) is collected by the script code “Adobe Fonts”, transmitted to Adobe and subsequently processed by Adobe. We have no influence on this subsequent data processing. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO.
7.2 Use of Google services for web analysis and advertising purposes
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), as described below. The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is shortened by activating IP anonymization before being stored on Google’s servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information about data processing by Google can be found in Google’s privacy policy.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.
For the purpose of optimized marketing of our website, we have activated the data release settings for “Google products and services”. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.
For the creation and execution of tests, we also use the Google Analytics Google Optimize extension function.
For the purpose of optimized marketing of our website, we use the so-called User ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data of one or more sessions on our online sites and thus analyze your user behavior across devices and sessions.
For web analysis, the Google Analytics Google Signals extension function enables so-called “cross-device tracking”. Insofar as your internet-enabled devices are linked to your Google account and you have activated the “personalized advertising” setting in your Google account, Google can generate reports on your usage behavior (esp. cross-device user numbers), even if you change your terminal device. A processing of personal data by us does not take place in this respect, we only receive statistics generated on the basis of Google Signals.
For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.
Google AdSense
Our website markets space for third-party ads through Google AdSense. These ads are displayed to you in various places on this website. Via the so-called DoubleClick cookie, the display of interest-based advertising is made possible by the collection and processing of data (IP address, time of visit, device and browser information, and information about your use of our website) and the automatic assignment of a pseudonymous UserID, which is used to determine interests based on visits to this and other websites.
Google Ads
For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the “personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking if you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.
Google Maps
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and subsequently processes it. We have no influence on this subsequent data processing.
Google reCAPTCHA
For the purpose of protection against misuse of our web forms as well as against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information as well as information about your use of our website) and carries out an analysis of your use of our website by means of a so-called JavaScript as well as cookies. In addition, other cookies stored by Google services in your browser are evaluated. No personal data is read or stored from the input fields of the respective form.
Google Fonts
For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code “Google Fonts”, transmitted to Google and subsequently processed by Google. We have no influence on this subsequent data processing.
YouTube Video Plugin
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.
7.3 Use of Microsoft services for web analysis and advertising purposes
We use the technologies outlined below from Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (“Microsoft”). The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. For further information on data processing by Microsoft, please refer to Microsoft’s privacy policy.
Microsoft Advertising
For advertising purposes in the Bing, Yahoo and MSN search results and on third party websites, when you visit our website, the so-called Microsoft Advertising Remarketing Cookie is set, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit.
For website analytics and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage patterns when you have accessed our website through a Microsoft Advertising ad. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a web page or signing up for a newsletter) may be collected, from which usage profiles are created using pseudonyms. If your Internet-enabled devices are linked to your Microsoft account and you have not deactivated the “Interest-based advertising” setting in your Microsoft account, Microsoft may generate reports on usage behavior (in particular, cross-device user numbers), even if you change your terminal device, so-called “cross-device tracking”. We do not process personal data in this respect; we only receive statistics compiled on the basis of Microsoft UET.
Bing Maps
For the visual presentation of geographical information, Bing Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits them to Microsoft and Microsoft processes them. We have no influence on this data processing.
7.4 Use of Facebook services for web analysis and advertising purposes
Use of Facebook Pixel
We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”) described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. In addition, as part of the so-called extended data matching, information is collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. If the transfer of data to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook (by Meta).
Facebook Analysen
Facebook analytics
As part of the Facebook Business Tools, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an agreement on commissioned processing by Facebook (by Meta). Their analysis is used for the optimal presentation and marketing of our website.
Facebook Ads (ad manager)
Through Facebook Ads, we advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.
On the basis of the statistics on visitor activity on our website generated via Facebook Pixel, we operate group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group. Within the scope of the extended data matching that takes place to determine the respective target group (see above), Facebook (by Meta) acts as our processor.
Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we conduct personalized advertising via Facebook Pixel remarketing.
Via Facebook Pixel Conversions, we measure for web analytics and event tracking your subsequent usage behavior when you have reached our website via an ad from Facebook Ads. Data processing is carried out on the basis of an agreement on commissioned processing by Facebook (by Meta).
7.5 Other providers of web analytics and online marketing services
Use of Pinterest Tag for web analysis and advertising purposes
For web analytics and advertising purposes on Pinterest as well as on third party websites, when you visit our website, Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) and by means of a pseudonymous CookieID and based on the pages you visit. From the collected data, usage profiles are created using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activity and to provide other services related to website usage. We have no influence on the data processing by Pinterest and only receive statistics generated on the basis of Pinterest Tag. Through this, we measure your subsequent usage behavior for website analysis and event tracking if you have arrived at our website via an advertisement from Pinterest. The information automatically collected by Pinterest is usually transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO.
Use of AB Tasty for web analytics
For the purpose of website analysis and the performance of A/B tests, data (IP address, time of visit, device and browser information, and information about your use of our website) is collected and stored using technologies provided by AB Tasty GmbH, Richmodstraße 6, 50667 Cologne, Germany (“AB Tasty”), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. AB Tasty is acting on our behalf.
Use of Optimizely for web analysis
For the purpose of website analysis and to perform A/B tests, data (IP address, time of visit, device and browser information, and information about your use of our website) is collected and stored using technologies from Optimizely GmbH, Christophstraße 15-17, 50670 Cologne, Germany (“Optimizely”), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, explicit consent to be given. The information automatically collected by Optimizely about your use of our website is generally transmitted to a server of Optimizely, Inc. 631 Howard Street, Suite 100 San Francisco, CA 94105, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. The data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO.
Use of Vimeo video plugin for the integration of third-party content.
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin of Vimeo LLC, 555 West 18th Street, New York 10011, USA (“Vimeo”), transmitted to Vimeo and subsequently processed by Vimeo. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. Google Analytics is automatically integrated in the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Your IP address is shortened before being stored on Google’s servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. We have no influence and access to the data processing by Vimeo including the settings and results of Google Analytics. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.
7.6 Use of HubSpot
Scope of the processing of personal data
We use functions of HubSpot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as: HubSpot). This is an integrated software solution that we use to cover various aspects of our online marketing. These include: Email marketing (newsletters as well as automated mailings, e.g. for the provision of downloads), social media publishing & reporting, reporting (in particular traffic sources, accesses, etc. …), contact management (in particular user segmentation & CRM), landing pages and contact forms. HubSpot sets a cookie on your computer. As a result, personal data can be stored and evaluated, especially the activity of the user (in particular, which pages have been visited and which elements have been clicked on), device and browser information (in particular, the IP address and the operating system), data about the advertisements displayed (in particular, which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular, pseudonymized user IDs).
For more information on the processing of data by HubSpot, please click here:
https://legal.hubspot.com/de/privacy-policy
Purpose of data processing
The use of the HubSpot plug-in serves exclusively to optimize our marketing.
Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is basically the user’s consent in accordance with Art. 6 Para. 1 S.1 lit. a DSGVO.
Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
Right of revocation and removal
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by HubSpot by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) install in your browser.
For more information on opt-out and removal options with respect to HubSpot, please visit:
https://legal.hubspot.com/de/privacy-policy
Social Media
8.1 Social Plugins from Facebook (by Meta), Twitter, Instagram (by Meta), Pinterest, Xing, Addthis, Whatsapp
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that when you call up our website, no connection is yet established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser There you can, for example, press the Like or Share button.
8.2 Our online presence on Facebook (by Meta), Twitter, Instagram (by Meta), Youtube, Pinterest, LinkedIn, Xing.
Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers linked below. Should you still require assistance in this regard, you can contact us.
Facebook (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. For more information (Insights data information), please see here.
Twitter is a service of Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (“Twitter”). The information automatically collected by Twitter about your use of our online presence on Twitter is usually transmitted to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and stored there. There is no European Commission adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.
Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”) The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties pursuant to Art. 26 DSGVO. For more information (Insights data information), please see here.
YouTube is an offer of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.
Pinterest is an offer of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.
LinkedIn is an offer of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission.
Xing is an offer of New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.
9. Contact options and your rights
9.1 Your rights
As a data subject, you have the following rights:
Pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 DSGVO, the right to demand without undue delay the correction of inaccurate or completion of your personal data stored by us;
in accordance with Art. 17 DSGVO, the right to request the deletion of your personal data stored by us, unless further processing is necessary
for the exercise of the right to freedom of expression and information;
for the fulfillment of a legal obligation;
for reasons of public interest; or
is necessary for the assertion, exercise or defense of legal claims;
in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as
the accuracy of the data is disputed by you;
the processing is unlawful, but you object to its erasure;
we no longer need the data, but you require it for the assertion, exercise or defense of legal claims; or
you have objected to the processing in accordance with Art. 21 DSGVO;
pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
pursuant to Art. 77 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
9.2 Contact options
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.
10. deletion of data
We store personal data of the data subject only for the period necessary to achieve the purpose of storage. If the purpose of storage no longer applies, a storage period expires or consent is revoked, the personal data will be deleted by Shiawa in accordance with the statutory provisions.
11. right to data portability, Art. 44 DSGVO
You are entitled to a right to data transfer against reasonable compensation, for example when switching to a new provider. Shiawa will provide the necessary framework conditions for this.